Privacy Policy

1. Introduction

The Capital Acquisition ("Company," "we," "us," or "our") operates the website at thecapitalacquisition.com and provides the Capital AI Activation Agent service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services. Please read it carefully. If you disagree with its terms, please discontinue use of our site immediately.

2. Information We Collect

We collect information in two ways:

Information You Provide Directly

• Full name and email address
• Company or business name
• Job title and professional role
• Business details shared during a Revenue Audit or strategy call
• Messages or enquiries submitted through our contact channels

Information Collected Automatically

• IP address and general geographic location
• Browser type and operating system
• Pages visited and time spent on our site
• Referring URLs and traffic source data
• Cookie identifiers and session data

3. How We Use Your Information

We use collected information to:

• Deliver and improve the Capital AI Activation Agent service
• Schedule and conduct Revenue Audit calls and strategy sessions
• Communicate with you about your engagement or enquiry
• Send service updates, educational content, and relevant offers, with your consent
• Analyse site usage and improve our website experience
• Detect, prevent, and address technical issues or fraudulent activity
• Comply with applicable legal obligations

4. Legal Basis for Processing

We process your personal data on the following legal grounds: your consent (where explicitly given), the performance of a contract or pre-contractual steps at your request, compliance with legal obligations, and our legitimate interests in operating and improving our business, provided those interests are not overridden by your rights.

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to any third party. We may share your information only in the following circumstances:

• With trusted service providers who assist in operating our website and delivering our services, under strict confidentiality obligations
• With scheduling or CRM tools used to manage client communications (e.g., Calendly, HubSpot)
• When required by law, regulation, or valid legal process
• To protect the rights, property, or safety of The Capital Acquisition, our clients, or the public

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, maintain an ongoing business relationship with you, and comply with our legal obligations. When your information is no longer required, we will delete or anonymise it securely.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand user behaviour. These may include session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). You can control or disable cookies through your browser settings at any time, though some website functionality may be affected as a result.

8. Third-Party Services and Links

Our website may contain links to third-party websites or integrate with third-party tools such as scheduling platforms and analytics providers. We are not responsible for the privacy practices, content, or data handling of any external services. We encourage you to review the privacy policies of any third-party sites or tools you interact with.

9. Data Security

We implement industry-standard technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our site is served over HTTPS and hosted on infrastructure that maintains SOC 2 compliance. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the personal information we hold about you
• The right to correct inaccurate or incomplete data
• The right to request deletion of your data ("right to be forgotten")
• The right to restrict or object to processing of your data
• The right to data portability
• The right to withdraw consent at any time, without affecting lawful processing prior to withdrawal
• The right to lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us at support@thecapitalacquisition.com. We will respond to your request within 30 days.

11. Children's Privacy

Our services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected data from a minor, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or applicable law. Any material changes will be posted on this page with a revised "Last updated" date. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us at support@thecapitalacquisition.com. We are committed to resolving any concerns promptly and transparently.